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Nissan Technology & Style
To support the Nissan Juke launch, XXL created a 360-degree Technology & Style program. The campaign included custom superheaders, wallpapers, a microsite, contest, IAB units and print advertising. XXL created engaging interactive content pairing the Juke's key selling points with the latest fashion, technology and style.
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Black History Month
RIDES produced "Brothers of the Bike," a custom video for Harley-Davidson celebrating black bikers. The video's release was timed for Black History Month and was simultaneously launched on Harley-Davidson's corporate site, Youtube channel and Rides-mag.com. The program included a screening event and party in New York with celebrities, influencers and African-American bikers in attendance.
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Need for Speed
H360 designed a custom campaign to support the launch of the Need for Speed Shift video game. The site included a 66-page downloadable PDF with do-it-yourself instructions to build a retro arcade style driving simulator. The campaign appealed to video game, car and do-it-yourself enthusiasts, allowing EA to reach three markets simultaneously. H360's site was covered by 70+ websites and blogs generating tremendous viral and PR attention.
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G-Shock Watches
Antenna created a collaborative print and online campaign blending the product attributes of the watches with a look at cutting-edge G-Shock retailers around the country. Photography and design were produced in a high-art, innovative manner. The editorial collaboration included eight-page print units in Antenna magazine with an accompanying digital site to extend the campaign's reach.
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Hyundai Food Trucks
Antenna and Hyundai partnered to celebrate the nation's best food trucks in a 360-degree integrated program combining print, digital and events. The custom site included food trucks listed by city with editorial reviews and each truck's Twitter feed for users to locate the truck's daily. A "Food Truck Derby" was hosted in Los Angeles with the city's top trucks competing for acclaim, paired with performances by some of LA's hottest bands.
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Harley-Davidson Celebrity Builds
This custom site was the cornerstone of a custom program in which RIDES partnered with rappers Ludacris and Pharrell and radio personality Funkmaster Flex to build four custom celebrity designed bikes over a two-year campaign. The bikes were all custom one-offs whose modifications were influenced by the celebrities’ tastes. The site included video and interviews with the celebs talking about their Harleys, a look at some of the best custom Harley-Davidson bikes in the country, a tribute to bike clubs and a sweepstakes to give away a custom Harley.
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Monster Energy & Soul Headphones
XXL has long been at the forefront of recognizing the next generation of hip-hop talent. The Freshman Class is XXL’s signature program in which we pick the artists to watch in the coming year. Freshman lives beyond the pages of the magazine and includes a sold-out concert tour, MTV and BET television specials, a custom microsite, mixtapes, exclusive video and marque artist cameos giving advice to each year’s new class. The Monster Energy & Soul Headphones sponsored site included a month of custom content released daily driving engagement, impressions and traffic including exclusive interviews, freestyles, ciphas, concert footage and a downloadable mixtape.
